Fan Moments
Brand Strategy
Brand Expression
Experience Design
Web Design
Product Design
Fan Moments is a curated non-fungible token (NFT) marketplace that allows fans to purchase collectible Moments from their favorite sports personalities. Some NFTs come with bonus real-life experiences, providing new opportunities for sports organizations to engage fans with exclusive content and experiences while monetizing intellectual property.
The brand captures the energy and nostalgia of sports fandom. Just as with trading cards, fans can buy, sell and trade Moments on the platform. Fan Moments offers another layer of digital fan engagement, evoking memories and nostalgia associated with exciting sports moments.
© Lars Hansson