Spotify for Podcasters
Brand Strategy
Brand Expression
Brand Guidelines
Digital Brand Activation
Spotify for Podcasters provides creators with an all-in-one platform to launch, grow, and monetize their podcasts. Our objective was to rebrand and develop a campaign that positioned the platform as the top choice for both new and established podcast creators.
We crafted a brand identity that was approachable for novice creators yet respected by podcasting professionals. The visual system uses graphic elements to depict the platform as an enabling tool. It focused on the empowerment of the creator, providing them with tools to build human connections through the power of podcasting.
