G-Technology
Brand strategy
Brand Expression
Motion identity system
Marketing Activation
Our mission was to reposition G-Technology as the top choice for storage hardware among industry professionals, emphasizing customization and efficiency. By understanding the unique needs of professionals working at the highest level of production, we crafted a brand that was both functional and valuable.
The solution involved developing a system of brand elements that allowed high-end users to personalize their equipment based on their behaviors, ultimately enhancing the value customers derived from each G-Technology purchase. We call this “brand as utility”, serving the demands of industry leaders.
© Lars Hansson