Motion Identity System
As the design lead for the Verizon account at R/GA, Lars recruited and managed the design teams responsible for a wide range of projects. This included a major rebrand, refresh of the main digital platforms, and the execution of multiple campaigns and product launches.
We implemented a new brand design and management process, applying a lean and agile design approach at scale. This was supported by the development of a brand platform to streamline versioning, training, and compliance for the new brand and design systems.
Verizon Digital Brand Identity (02:48)
Verizon Design System (01:01)