R/GA Brand Evolution
Motion Identity System
Our mission was to create a brand that embodies our global positioning of Designing Businesses and Brands for a More Human Future. It influences our actions, creations, and expressions, extending beyond mere words on a page. The R/GA brand functions as an operating system, shaping experiences, informing decisions, driving product development, and inspiring our company culture.
At the core of our evolved brand lies the concept of "Space for Perspectives," which celebrates our diversity and purpose, fostering curiosity, collaboration, and innovation. With a unified and adaptive grid, complemented by a purpose-built typeface and expressive motion behaviors, our brand system amplifies creativity and innovation throughout our work.