Oprah's Book Club
Brand Strategy
Brand Expression
Brand Guidelines
Marketing Materials
Social Playbook
Collaborating with Oprah and the Harpo Productions team, our mission was to overhaul and digitize the most iconic book club of all time. Guided by Oprah's belief in the transformative power of books to foster empathy and understanding, our strategy aimed to unite Oprah's vast social media following of book enthusiasts.
The flexible brand system was designed to create a cohesive brand expression for the Book Club, and to promote a new book every two months by utilizing elements from each book to create a connected experience across the digital ecosystem. The launch of Oprah's Book Club on Apple TV+ garnered one of the platform's largest viewerships at that time.
© Lars Hansson