Samsung Money

Design Strategy
Experience Design
Visual Design
Structural Design
Packaging Design

Samsung Money by SoFi is a mobile-first money management experience that offers a cash management account and accompanying Mastercard debit card via the Samsung Pay app, in partnership with fintech company SoFi.

Our objective was to develop the design strategy, visual and structural design for the Samsung Card. The final approach centered on the concept of financial progression, symbolized through contour lines inspired by topographic patterns.

Territory 1: Transparency

— Seamless
— Integrity
— Security

Territory 2: Personalization

— Individual
— Expressive
— Inspiring

Territory 3: Progression

— Journey
— Evolution
— Adaptive