Quaker Brand Transformation
Brand Strategy
Brand Expression
Brand Guidelines
Marketing Materials
Social Playbook
Our objective was to transform Quaker's brand, shifting it from an outdated commodity to a modern brand focused on empowering people to improve their health and wellness.
To achieve this, we developed an integrated brand system that revitalized Quaker's products, packaging, and communications, while ensuring culturally relevant messages across digital platforms.
Throughout the process, we prioritized functionality, simplicity, and empathy, aligning each element with Quaker's enduring brand values.
© Lars Hansson